The Yumi Blog

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Which countries produce the most data in the world? Here are the 30 most data savvy countries.

Maria Mauriello - Communication manager at Yumi Which countries produce the most data in the world? Here are the 30 most data savvy countries. Artificial intelligence with its countless applications has led to an exponential increase in data, assuming a relevant role in the business world. In fact, according to research by McKinsey, by 2030 this sector [...]

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What do Yumi and Muhammad Ali have in common?

Maria Mauriello - Communication manager in Yumi Let me tell you a story, the story of Cassius Clay: Imagine a child whose bicycle is stolen to run around town; he goes to the police to report the theft and is advised to go to the gym to learn boxing and fight. Now, imagine that child [...]

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Happiness: happiness in life and at work in 2021.

Alba Pezone - Yumi family As soon as I received the commission, I immediately rephrased its title into a question. How to be happy, in life and at work, at a time like this? In fact, it is not a question for me to say what happiness is (this, each of us knows, for ourselves), nor how happy we are today [...]

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How to persuade people? Changing Behaviours. 3 simple actions for a sure result.

Maria Mauriello - Communication manager in Yumi How to persuade people? How to change their behavior? This is explained in Jonah Berger's article entitled "How to persuade people to change their behavior?" HBR- Harvard Business Review. Let us summarize the basic concept here in a few lines. It turns out to be difficult to influence the decisions of [...]

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What is Nudge?

Emanuele Scotti - CEO in Yumi Nudge is an English term that is translated into Italian as "gentle nudge"; it is a way - verbal, but also physical or digital - of influencing decisions and behavior of individuals and groups. It was brought to prominence by a book by Richard Thaler (Nobel laureate in economics in [...]

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Mental Health: how are we one year after the start of the pandemic?

Maria Mauriello - Communication manager in Yumi Mental Health: How are we one year after the start of the pandemic? A year has passed since the first newspaper reports related to Covid-19, that silent monster that would shortly change and radically affect our lives. Wuhan, the outbreaks and red zones, initially, there [...]

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Yumi is a continuous nudging platform that improves measuring, engagement and development of teams at work

It helps people to share nudges about their behaviours with a spontaneous approach. 

It allows the company to put the change strategy in action..

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